YouTube RPM Calculator
Work out your RPM from earnings and views, estimate RPM from CPM, and see how many views you need for your income goal
YouTube RPM (revenue per mille) is what you earn per 1,000 views after YouTube’s share. The formula is RPM = earnings ÷ views × 1,000. Most long-form channels see an RPM between $1 and $10, so 100,000 views typically pays $100 to $1,000. CPM is different: it’s what advertisers pay per 1,000 ad impressions, before YouTube takes its 45% cut. Enter your numbers below.
All figures are estimates. Your real RPM and CPM are in YouTube Studio under Analytics → Revenue. Nothing you type here leaves your browser.
How to Use This Calculator
Copy your estimated revenue and views for the same period from YouTube Studio (Analytics → Revenue) into the first two boxes to get your actual RPM. Don’t have earnings yet? Leave them blank, enter a CPM and pick a monetized playback rate, and the calculator estimates your RPM instead. Add a target monthly income to see how many views it would take. Press Calculate RPM to see the results.
How YouTube RPM Is Calculated
- RPM = total earnings ÷ total views × 1,000. It counts every view, monetized or not, and every revenue source in YouTube Studio’s RPM figure: ads, YouTube Premium, channel memberships and Super Chat.
- Estimated RPM from CPM = CPM × 0.55 × monetized playback rate. Creators keep 55% of long-form ad revenue, and only some views show an ad.
- Views needed = target income ÷ RPM × 1,000.
Example: $450 from 150,000 views is an RPM of $3.00. To earn $2,000 a month at that RPM you’d need about 667,000 views a month. A $9 CPM with 55% of playbacks monetized estimates to roughly a $2.72 RPM.
RPM vs CPM: What’s the Difference?
CPM (cost per mille) is what advertisers pay for 1,000 ad impressions, measured before YouTube’s share. RPM is what you receive per 1,000 views after the split, spread across all views including ones with no ad. That’s why RPM is always lower than CPM, often less than half. RPM is the better number for planning income, because it ties straight to the views you can actually grow.
Typical YouTube RPM by Niche
Commonly reported long-form RPM ranges. Audiences in the US, UK, Canada and Australia push channels toward the top of each range:
| Niche | RPM range | Per 100k views |
|---|---|---|
| Personal finance & investing | $8–$20 | $800–$2,000 |
| Business, marketing & B2B software | $6–$15 | $600–$1,500 |
| Tech reviews & tutorials | $4–$12 | $400–$1,200 |
| Education & how-to | $3–$8 | $300–$800 |
| Health & fitness | $3–$7 | $300–$700 |
| Food, travel & lifestyle | $2–$6 | $200–$600 |
| Gaming | $1–$4 | $100–$400 |
| Entertainment, comedy & vlogs | $1–$3 | $100–$300 |
| Music | $0.5–$2 | $50–$200 |
Monthly views needed to reach an income goal:
| Goal | $1 RPM | $3 RPM | $5 RPM | $10 RPM |
|---|---|---|---|---|
| $1,000 / month | 1M | 333k | 200k | 100k |
| $2,000 / month | 2M | 667k | 400k | 200k |
| $10,000 / month | 10M | 3.3M | 2M | 1M |
Shorts pay far less per view, usually a few cents per 1,000. Use the YouTube Shorts revenue calculator for those, or the free YouTube money calculator to estimate earnings straight from views.
How to Raise Your RPM
Make videos longer than 8 minutes so you can add mid-roll ads, pick topics advertisers pay more for, and grow your audience in higher-paying regions. Keep content advertiser-friendly so more playbacks are monetized, and add memberships or Super Chat, which also count toward RPM. Seasonality helps too: ad rates usually peak in Q4 and dip in January.
RPM only pays once you’re in the YouTube Partner Program, which needs 1,000 subscribers plus 4,000 public watch hours in 12 months or 10 million Shorts views in 90 days. If you’re weighing outside help to reach that point, see YouTube SMM panels compared and our guide to the best panels for YouTube subscribers. Only real, engaged viewers earn ad revenue, so prioritize services that bring them.
Frequently Asked Questions
How much does YouTube pay per 1,000 views?
There’s no fixed rate. Most long-form channels earn an RPM of $1 to $10 per 1,000 views after YouTube’s share, with finance and business channels often higher. Shorts usually earn a few cents per 1,000 views.
What is a good RPM on YouTube?
Anything above about $3 is solid for a general-interest channel. Finance, business and tech channels with US-heavy audiences can see $10 or more, while gaming and entertainment channels often sit between $1 and $4.
How many YouTube views do I need to make $2,000 a month?
About 667,000 views a month at a $3 RPM, 400,000 at $5, or 2 million at $1.
How many views do I need to make $10,000 a month on YouTube?
Roughly 3.3 million views a month at a $3 RPM, or 1 million at a $10 RPM. Most creators at that level also earn from sponsorships and memberships.
Why is my RPM lower than my CPM?
CPM is measured before YouTube’s 45% share and only counts views that showed an ad. RPM is after the split and spreads earnings across every view, including unmonetized ones.
Does this calculator access my YouTube account?
No. It runs entirely in your browser from the numbers you type. No login, no API call, and no data leaves your device.